How to compare real estate agents in Melbourne
Put each proposal on the same checklist to find the service that fits your plans.
AusAgentMatch · Seller preparation guideBefore contacting agents, note your suburb, property type, preferred timing and communication language. Give each agent the same brief so their proposals can be compared. Use these six areas to organise the discussion, rather than relying on the highest suggested price or a single commission figure.
1. Local experience and comparable properties
Ask for verifiable examples of recent work with properties similar in type, location and condition. Note the dates and differences between those properties and yours, and ask how those differences affect the proposal. Keep the evidence alongside the suggested approach.
2. The people doing the work
Confirm who will handle pricing discussions, inspections, buyer follow-up and negotiations. If the person presenting the proposal is different from your day-to-day contact, meet the delivery team and ask how cover and handovers work.
3. Marketing and delivery
Ask what each proposed activity is intended to achieve, when it will happen and what it costs: photography, floorplans, online listings, inspections and other promotion. Clarify optional items, included services and how enquiry levels and buyer feedback will be reported.
4. Compare costs on the same assumptions
Request itemised written quotes and check whether commission, marketing and other charges include GST and when each is payable. Compare proposals at the same assumed sale price. Ask what happens to costs if the property does not sell or your plans change. The calculator is for budgeting; use the actual quote and agreed terms.
5. Communication and decisions
Agree on your preferred update frequency, language and contact person. Ask to see an anonymised example of a feedback report. Discuss how the agent explains buyer feedback and involves you when changes to the plan need to be considered.
6. Understand the engagement before signing
List anything unclear about the service scope, fees, duration and arrangements for ending or changing the engagement, and request written explanations. Have your solicitor or conveyancing professional clarify specific legal rights and contractual consequences before deciding.
Keep a comparison record
For each agent, record the proposal, its supporting evidence, the total quoted cost and any unresolved questions. Follow up where evidence is missing and keep copies of the proposal and quote for reference.
Official references
For current guidance, consult Consumer Affairs Victoria’s selling information and checklist. This page offers general preparation ideas, not advice specific to your property.
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